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The web site hold my reading notes in code 201.

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practical Information

Try to remember the moment you thought, “I should really look up how search engine optimization works.”

You knew exactly what to do: You got on the Internet and you searched for “how SEO works.”

What did you do then?

Odds are you clicked on one of the first few results, at least initially. If you didn’t find a site that met your expectations, you probably clicked the back button and scrolled down the page until you found what you were looking for.

If your site isn’t properly optimized, it’s safe to assume you’re only coming up on the first page for your branded search queries — although depending on the name of your business, that might not even be the case.

That means people who don’t know you exist but are looking for someone like you will never find you, and you’ll never even have a chance to tell them why you’re better than the competition.

That’s right: Without SEO, you’re giving leads away.

The good news is you’re making it really easy on your competitors who are doing SEO. Odds are, they are loving you for not putting up a fight.

So, who cares how search engines deliver results? You definitely should!

2.Your Google Analytics log-in credentials. If you don’t have your log-in information, and Google’s recovery options can’t help you, contact the person who installed your Analytics tracking code.

  1. About a minute of free time.

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